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Social Media is an umbrella term that defines the several activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, plus the manner in which info is presented, depends on the varied perspectives and “building” of shared meaning among communities, as individuals share their stories, and understandings.
Social networks enable you to post videos, articles, podcasts, Blogs, bookmarks, links, profiles and comments. It is very simple to share your message or marketing info through the use of these social sites. Content is on the other hand still king and your message needs to be of interest to the readers to be able to spread it around.
If your ready, here is the article
Did you know your website could be making over 200% more income with better Google Adsense placements? Learn expert methods and the science behind it to increase click through rate (CTR). This guide will hopefully provide some tips on getting a greater CTR and hence more revenue.
Offer Freebies on your site
My first and compulsory tip is to offer free stuff on your site. By offering free samples of your product, not only will you get a lot of traffic but with Google’s adsense technology, your site will display ads that are related to freebies. Basically there isn’t many who don’t wish to get freebies. Hence your click thru rate will increase astronomically. I have been using this method for some time and have achieved click rates of up to 5% against a general trend of 1%-2%.
Blending
While this may be common sense, it is a most critical factor for increasing CTR. More and more surfers are becoming more experienced in identifying advertisements. When viewers see an advertisement, they pay less attention to it and by seeing it over and over will become result in advertising fatigue. By simply blending the colors to match the site, it makes it more difficult for the viewer to identify text advertisements which increases the chance that they’ll read the text ad and click on it.
Place the Ad Where it is Most Visible
Another method to increase exposure to the ads is to place it where it would be read first. A good example of this position is right above your content/article. By placing it before the content/article, the surfer will read the ad first before they proceed to the content/article. Also the ad will most likely be related to your content increasing the chance of a click.
Align the Ad with the Content
Your Ad placement should be aligned with some content so that it does not look like an advertisement. If a text ad is placed by itself, the reader will check to see if it’s an ad. However, if there is real content that’s aligned with the ad, the user will not check for an ad as strongly as it would if the ad was alone by itself or not aligned with other content.
Finally, we ask that you read the following from the Google Adsense blog to ensure that you are engaging in “white hat” tactics in increasing your clicks.
We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.
Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions.
- Google Adsense Blog
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