Boy, are we glad your back. We missed you and hope you'll return often.
Examples of Social Media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs including Jaiku and Pownce. Many of these Social Media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.
Social networks enable you to post videos, articles, podcasts, Blogs, bookmarks, links, profiles and comments. It is extremely effortless to share your message or marketing data through the use of these social sites. Content is on the other hand still king and your message needs to be of interest to the readers to be able to spread it around.
And now on to the article
Viral marketing is an innovative, new technique in online marketing. The idea behind viral marketing is making media that is passed from one viewer or reader to another in the same way that a virus spreads from one being to another, hence the name. The ideal outcome with viral marketing being that your video is viewed by millions of internet users and therefore increasing its exposure massively.
Viral marketing can be an extremely lucrative and also cost effective form of marketing for a business, if you get it right. So how do you make your video go viral? The tips below should help you.
The most important thing to consider, and also the most obvious, is you need to make your video attractive to its audience. Whether you aim to make a funny, controversial, amazing or informative video, it cannot be a halfhearted attempt. You need to wow your audience to convince them to pass the video on to their friends and colleagues.
If you wish to make a good video, it does not need a Hollywood set with high profile directors and cast; a homemade video will be fine. Make sure you shoot a few takes so that you get it just right.
It must be short and sweet. People tend to lose interest after around two minutes, so although you are able to upload videos of up to ten minutes, make sure that your video is as short as it can be, ideally between thirty seconds and two minutes.
Make sure you write a detailed and specific description. Sometimes it is not easy for people to find specific videos on YouTube as users fail to incorporate good descriptions and therefore precise keywords which will identify a video during a search.
Recently, quite a few businesses have tried to mislead the public into thinking that a video is consumer generated when in actual fact, it was corporate sponsored. In most cases, this has had a detrimental effect on the marketing campaign as users are very adapt at spotting these ruses.
One popular way that companies have pushed their way into viral marketing is by creating a series of linked videos, thus enticing previous viewers back and then, ideally, giving them more reason to send the link on.
Probably just as important as making a good video is actually telling people about it. There is no use in making a great video if nobody sees it. Add links to the video from your websites homepage, or other pages, incorporate the link into your email signature and send internal memos to employees notifying them of the existence of the video. You must start the ball rolling yourself, but once it does, it will be a steep slope down!
Now Try – Viral Videos
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